Source Interlink magazine editor mixup

I though a few people left/moved around in the last few months in the real world. There were a few more than I thought. I think its going to take about 3 months to sort out who is where. It might not mean much to most people reading the magazines, but to those of us that know the editors, its a little strange.

John Naderi left as editor of Super Street . Carter Jung left as feature editor Super Street for feature editor at Import Tuner . Ricky Chu left feature editor Super Street for editor of Project car. Robert Choo left as editor of Turbo Magazine , and Aaron Bonk moved up to editor. Joey Leh moved from feature editor at Import Tuner, to editor at Sport Compact Car. Ed Loh moved from editor of Sport Compact Car to Motor Trend magazine. Carter then went from feature editor to editor of Import Tuner, when Jason Mulroney moved up to Group Editorial Director

John Naderi and Ricky Chu are with Riceboy TV. Interesting name.

Lots of mix ups going on. The sale from Primedia to Source Interlink. Primedia acquiring Modified Magazine. It seems like every time I go to an event, an editor has left, or is taking up a new position. I wonder when its going to settle down ? I wonder if they are going to consolidate any of the books ? Kind of like a NOPI drag race sanctioned by the NHRA. Turbo magazine section in a Modified Magazine ? Sport Compact section of Super Street ?

Road and Track Magazine - Statement of Circulation

Publication title: Road and Track
Extent and nature of circulation

Average number the preceding 12 months:

Paid subscriptions : 576,643
Sales though vendors and carriers : 121,114
Total paid circulation: 697,757
Outside country: 2792
Free distribution: 1475

Copies not distributed: 211,842

Total: 913,866

Modified Magazine

Modified Magazine. Canadian eh. Bought out by Primedia right before they were sold again. They used to be big and different, and now they are just pared down to just a couple of guys.

Access Unlimited Magazine

Access Unlimited Magazine. It was around for a little while, but I don't think they could get enough advertisers to support the book vs the Primedia empire. Put out by the guys from Legend Entertainment.

RB Motorings Evo on the cover of this issue.

Performance Auto and Sound Magazine

From Canadia eh. One of my favorite Canadians is editorial director now. Ex- Modified Magazine guy. One of the few non - Primedia / Source Interlink books.

Car and Driver magazine - December 2007 - Statement of Circulation

Publication title: Car and Driver
Extent and nature of circulation

Average number the preceding 12 months:

Paid subscriptions : 1,165,285
Sales though vendors and carriers : 150,201
Total paid circulation: 1,315,486
Outside country: 2070
Free distribution: 3472

Copies not distributed: 229,725

Total: 1,548,683

Hot Rod Magazine - December 2007-Statement of Circulation

Publication title: Hot Rod
Extent and nature of circulation

Average number the preceding 12 months:

Paid subscriptions : 609,289
Sales though vendors and carriers : 86,053
Total paid circulation: 695,342

Outside country: 945
Free distribution: 896
Total distribution: 697,183
Copies not distributed: 186,464

Total: 883,647

A lot less of these printed than the smaller import/sport compact books.

Hot Rod Magazine

Turbo Magazine - January 2008 - Statement of Circulation

Publication title: Turbo and High Tech Performance
Extent and nature of circulation

Average number the preceding 12 months:

Paid subscriptions : 6,846
Sales though vendors and carriers : 13,128
Total paid circulation: 19,974

Outside country: 392
Free distribution: 447
Total distribution: 20,420

Copies not distributed: 39,239

Total: 59,660


They print twice as many as they actually sell/ distribute. I guess this is a trend for Primedia / Source Interlink

Super Street Magazine December 2007 - Statement of Circulation

Publication title: Super Street
Extent and nature of circulation

Average number the preceding 12 months:

Paid subscriptions : 44,680
Sales though vendors and carriers : 69,753
Total paid circulation: 114,433

Outside country: 755
Free distribution: 169
Total distribution: 115,537

Copies not distributed: 168,816

Total: 284,174


They print twice as many as they actually sell/ distribute.

Car Magazines

The chicken or the egg, that is the question. Well not really. The car appeared well before the car magazine, but can cars survive today without the car magazine.

What about online magazines ?

What about online only coverage ?

This blog is mostly centered around current day magazines, and the sport compact/ import car magazine world.